TINYS BAR

TINYS BAR

Adorned with soft lighting, wooden accents, and industrial elements Tiny's Bar provides a sophisticated and stylish dining experience in Perth's CBD.

employer

Tiny's Bar

Year

2024

Category

Food & Beverage

Live Project

Visit Site

Highlight

Highlight

During my tenure, we successfully increased the Food-to-Beverage Sales ratio by 10% and reestablished the client base to adapt to the post-COVID-19 market landscape. Through a fresh marketing campaign, an updated F&B product lineup, and redesigned operations, we were able to stabilize both trade and cash flow amidst the upheaval in the broader hospitality industry.

During my tenure, we successfully increased the Food-to-Beverage Sales ratio by 10% and reestablished the client base to adapt to the post-COVID-19 market landscape. Through a fresh marketing campaign, an updated F&B product lineup, and redesigned operations, we were able to stabilize both trade and cash flow amidst the upheaval in the broader hospitality industry.

Highlight

During my tenure, we successfully increased the Food-to-Beverage Sales ratio by 10% and reestablished the client base to adapt to the post-COVID-19 market landscape. Through a fresh marketing campaign, an updated F&B product lineup, and redesigned operations, we were able to stabilize both trade and cash flow amidst the upheaval in the broader hospitality industry.

Challenges

Challenges

Following the COVID-19 pandemic and the resulting economic instability, the hospitality industry, along with many others, suffered significantly. This led to diminished consumer confidence, reduced spending per capita, and soaring costs of goods and labor. The demographics and operating norms that had previously driven the industry's success had largely vanished, necessitating a shift in focus towards the available market and optimization to maximize revenue wherever possible.

Following the COVID-19 pandemic and the resulting economic instability, the hospitality industry, along with many others, suffered significantly. This led to diminished consumer confidence, reduced spending per capita, and soaring costs of goods and labor. The demographics and operating norms that had previously driven the industry's success had largely vanished, necessitating a shift in focus towards the available market and optimization to maximize revenue wherever possible.

Challenges

Following the COVID-19 pandemic and the resulting economic instability, the hospitality industry, along with many others, suffered significantly. This led to diminished consumer confidence, reduced spending per capita, and soaring costs of goods and labor. The demographics and operating norms that had previously driven the industry's success had largely vanished, necessitating a shift in focus towards the available market and optimization to maximize revenue wherever possible.

Development

Development

First in line was a retooling of the business's operating design - new workflow, administrative structure, staffing make-up, etc. to effectively optimize for the massive skill shortage and rising labor costs; then it was a product stack overhaul - food & beverage offering that is focused and safe but still exciting for the new market that now has much more financial stresses to consider when deciding whether to eat out; finally, a strong marketing push to saturate the social media space that business can effectively utilize to activate engagement with a now older market.

First in line was a retooling of the business's operating design - new workflow, administrative structure, staffing make-up, etc. to effectively optimize for the massive skill shortage and rising labor costs; then it was a product stack overhaul - food & beverage offering that is focused and safe but still exciting for the new market that now has much more financial stresses to consider when deciding whether to eat out; finally, a strong marketing push to saturate the social media space that business can effectively utilize to activate engagement with a now older market.

Development

First in line was a retooling of the business's operating design - new workflow, administrative structure, staffing make-up, etc. to effectively optimize for the massive skill shortage and rising labor costs; then it was a product stack overhaul - food & beverage offering that is focused and safe but still exciting for the new market that now has much more financial stresses to consider when deciding whether to eat out; finally, a strong marketing push to saturate the social media space that business can effectively utilize to activate engagement with a now older market.

Brief

Brief

The brief for this role was concise: develop trade for the business to adapt to the post-COVID-19 changing landscape. However, the execution was more "involved." It required a deep analysis of the business's trade data and trends, research into available demographics, a complete menu overhaul to align with the projected brand image and then implementing operational measures and procedures to ensure consistency, along with a marketing drive to engage all available channels to effectively attract trade.

The brief for this role was concise: develop trade for the business to adapt to the post-COVID-19 changing landscape. However, the execution was more "involved." It required a deep analysis of the business's trade data and trends, research into available demographics, a complete menu overhaul to align with the projected brand image and then implementing operational measures and procedures to ensure consistency, along with a marketing drive to engage all available channels to effectively attract trade.

Brief

The brief for this role was concise: develop trade for the business to adapt to the post-COVID-19 changing landscape. However, the execution was more "involved." It required a deep analysis of the business's trade data and trends, research into available demographics, a complete menu overhaul to align with the projected brand image and then implementing operational measures and procedures to ensure consistency, along with a marketing drive to engage all available channels to effectively attract trade.

anh phong ngyen

anh phong ngyen

anh phong ngyen

©2024 phospx.com

GO BACK TO TOP

©2024 phospx.com

GO BACK TO TOP